Growing up with a single mom in Pico-Union near downtown Los Angeles, Fermin understood the values of hard work, education, and giving back. He is the first in his family to graduate from college, dedicating his life and talents to improving the lives of others. As a communications professional with over 15 years of experience, he has worked with some of the most dynamic organizations and political leaders in California including Community Coalition, SEIU, CHIRLA, Senator Laphonza Butler, and LA City Council President Marqueece Harris-Dawson. His work in the digital space has engaged millions of people to take action by turning supporters into online activists, voters, and donors. Fermin's campaign work with employers and clients have been featured in the LA Times, La Opinión, Univision, Telemundo, ABC, NBC, The Sacramento Bee, Teen Vogue, NPR, and many more outlets. Fermin is an avid soccer player.
Get to
Know Me
EXPERTISE
COMMUNICATIONS WORK WITH IMPACT
SOCIAL MEDIA MANAGEMENT/ADVERTISING
Proven track record of growing the social media presence and increasing engagement. Strategy, content creation, and paid ads.
MEDIA RELATIONS
Track record of well executed press outreach and garnering media coverage. Training spokepersons, drafting press releases, statements, and advisories
MESSAGE DEVELOPMENT AND COPY
Develop values-based messaging and talking points that resonate with desired audience. Copy for website, social media, reports, and collateral.
TRAINING AND MENTORSHIP
5+ years of managing communications staff and consultants. Trained staff, executives, partners, & stakeholders to increase their communications capacity.
CAMPAIGN MANAGEMENT
Developing and executing day-to-day campaign and project based communications activities.
WEBSITE/CRM/EMAIL/MASS TEXT STRATEGY
Setting up and management of data systems. Managing and building websites. Setting up and running mass email & text campaigns.
Proven Results
CASE STUDIES
CLIENTS AND EMPLOYERS
PROUD TO WORK WITH
TESTIMONIALS
THOUGHT LEADERS AND EXECUTIVES
"I have known Fermin for 20 years and have worked with him in various capacities. Fermin conducted a “Social Media Bootcamp” where he helped us train community members to share their own stories through photography and social media. His ability to connect with both English and Spanish-speaking audiences creates an open and engaging atmosphere, transforming individuals from consumers of content into creators of their own narratives.
Fermin also helped articulate my story and the mission of my company, Poder Consulting Group. He developed our website and logo with exceptional patience, guiding us in understanding the significance of storytelling."
