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Social change. Amplified.

15 years of experience. Proven results. 
Digital Evangelist. 

Media Strategist.

Growing up with a single mom in Pico-Union near downtown Los Angeles, Fermin understood the values of hard work, education, and giving back. He is the first in his family to graduate from college, dedicating his life and talents to improving the lives of others. As a communications professional with over 15 years of experience, he has worked with some of the most dynamic organizations and political leaders in California including Community Coalition, SEIU, CHIRLA, Senator Laphonza Butler, and LA City Council President Marqueece Harris-Dawson. His work in the digital space has engaged millions of people to take action by turning supporters into online activists, voters, and donors. Fermin's campaign work with employers and clients have been featured in the LA Times, La Opinión, Univision, Telemundo, ABC, NBC, The Sacramento Bee, Teen Vogue, NPR, and many more outlets. Fermin is an avid soccer player.

Get to
Know Me

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ABOUT

We are the stories we tell each other. My work is about telling stories that change lives, policies, and create lasting impact.

Communications professional with over 15 years of experience in the non-profit, labor, and political sectors with a proven track record of achieving results. 

EXPERTISE

COMMUNICATIONS WORK WITH IMPACT

SOCIAL MEDIA MANAGEMENT/ADVERTISING

Proven track record of growing the social media presence and increasing engagement. Strategy, content creation, and paid ads.  

MEDIA RELATIONS

Track record of well executed press outreach and garnering media coverage. Training spokepersons, drafting press releases, statements, and advisories

MESSAGE DEVELOPMENT AND COPY

Develop values-based messaging and talking points that resonate with desired audience. Copy for website, social media, reports, and collateral. 

TRAINING AND MENTORSHIP

5+ years of managing communications staff and consultants. Trained staff, executives, partners, & stakeholders to increase their communications capacity. 

CAMPAIGN MANAGEMENT

Developing and executing day-to-day campaign and project based communications activities. 

WEBSITE/CRM/EMAIL/MASS TEXT STRATEGY

Setting up and management of data systems. Managing and building websites. Setting up and running mass email & text campaigns. 

Proven Results

CASE STUDIES

CLIENTS AND EMPLOYERS

PROUD TO WORK WITH