BRANDING + MARKETING

DEVELOPING THE BRAND AND SPREADING THE WORD THROUGH INFLUENCERS AND DIGITAL TOOLS

OVERVIEW

Power California wanted to organize a concert to engage young voters and voters of color in the 2020 election. We came up with the concept of "Our Future Fest"- a one-day music, art, and action festival to reach engage and mobilize non-traditional voters.

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STRATEGY + RESULTS

Developed the brand of the festival including a logo, color palette, social media assets, website banner, and visuals for the festival. Hired and worked with a graphic designer to develop the brand.
Developed and wrote the overarching message for the festival including copy for the website, talking points, media advisory, and press release.
Built a responsive & mobile friendly website that served as the central hub to deliver the message, reserved tickets, showcased artists lineup, festival activities and drive people to take action.
Partner with artists and influencers to spread the word and drive people to register to vote.
Implemented a mass text strategy to recruit attendees, sent 3 mass email blast to supporters, and ran a targeted digital ads campaign on Meta & Instagram.
Worked with multiple departments to achieved a successful festival.