MESSAGE TESTING + DIGITAL ADS STRATEGY
DEVELOPING WINNING MESSAGES AND TESTING THOUSANDS OF DIGITAL ADS
THE PROBLEM
HOW DO YOU COMPETE WITH CORPORATIONS THAT HAVE MILLIONS OF DOLLARS TO ADVERTISE INFINITELY TO THE SAME PEOPLE YOU WANT TO PERSUADE AND INFLUENCE?
The answer is testing, testing, testing. In my career, I have tested hundreds, perhaps thousands of digital ads that have resulted in reaching millions of voters, a huge increase in generating leads, increasing followers across social platforms, generating new donors, increasing union membership, persuading people to sign-up for programs and services, and shaping the public discourse around social issues.
EXPERIENCE + SOLUTIONS
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My work with digital advertising expands across dozens of non-profits, labor unions, political candidates, and PACs to target the right audience and persuade them to take action on the goals you seek to achieve.
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Develop a digital ads plan that includes goals, objectives, key messages, and framing, project timeline, roles & responsibilities, metrics to measure, and creative assets.
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Work with content creators to develop videos, memes, and graphics that grab people's attention and strongly deliver your message.
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Secure a digital ads budget with buy-in from executives and department heads. I have pro tips on how to show leadership the value of digital ads.
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Worked with me to get your message to the right audience, increase digital engagement, win campaigns, and shape the public narrative.
25M
25 MILLION PEOPLE REACHED INCLUDING VOTERS
50%
INCREASE CONVERSIONS
100K
INCREASE IN SUPPORTERS
